Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads.

Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. He spent $50 on Facebook Ads, got 61 clicks tracked by Google Analytics vs 92 paid to Facebook, wrote a post about it and probably received thousands of visits from Hacker News, GrowthHackers and probably other communities where bashing Facebook Ads click frauds is becoming trendy.

These types of posts are great for SEO as well! He’ll receive lots of links in all future Facebook bashing posts that love to link back to similar stories for added credibility.

See, it’s not that I don’t believe all these guys bashing Facebook Ads — I’m not writing this post to point them out as liars. I’m pretty sure they’re in good faith, and I’m sure the numbers they are sharing are genuine.

Thriving Businesses Aren’t Built on Vanity Metrics

Nope, that’s not the point of my response. The point is that I envy them for all the great link building & traffic they’re getting for their blogs with just $50 spent in Facebook Ads and a blog post about it.

I envy them as a marketer, and to be honest, I’m writing this post to do the same thing as them.

Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads.

Facebook Ads Fake Clicks

Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. He spent $50 on Facebook Ads, got 61 clicks tracked by Google Analytics vs 92 paid to Facebook, wrote a post about it and probably received thousands of visits from Hacker News, GrowthHackers and probably other communities where bashing Facebook Ads click frauds is becoming trendy.

These types of posts are great for SEO as well! He’ll receive lots of links in all future Facebook bashing posts that love to link back to similar stories for added credibility.

See, it’s not that I don’t believe all these guys bashing Facebook Ads — I’m not writing this post to point them out as liars. I’m pretty sure they’re in good faith, and I’m sure the numbers they are sharing are genuine.

Thriving Businesses Aren’t Built on Vanity Metrics

Nope, that’s not the point of my response. The point is that I envy them for all the great link building & traffic they’re getting for their blogs with just $50 spent in Facebook Ads and a blog post about it.

I envy them as a marketer, and to be honest, I’m writing this post to do the same thing as them. (Btw please upvote me on hacker news, would you ? :P)

vanity metricsThe point is that while I believe, nowadays, there are a decent amount of fraudulent clicks on Facebook Ads, I don’t care. Has my campaign gotten 1, 10, 100 or 1000 fake clicks? I don’t care; I don’t even waste 5 minutes trying to guess the number. I don’t care because my business is not built on clicks (which is ultimately a worthless vanity metric). It’s built on customers, and I’d guess yours is, too.

I don’t care if I’m receiving 10 visitors or 1,000; that’s not what I’m advertising and paying for. I’m paying to get new customers. The only metric that really matters to me is the number of customers I got from Facebook Ads and how much I’m paying to acquire each one. As long as I’m able to earn more from new AdEspresso subscriptions than I’m spending on Facebook advertising to get those subscriptions, I’m pretty happy with it no matter how many clicks it took to get there. Clicks are only useful for us to understand the conversion rate of our landing pages and improve the number of signups we get.